Where I-40 meets 'The Real Wild West'

Why Join the Chamber?

The Chamber’s vision is to “foster a strong economic environment through partnerships with government, community and businesses” so that the “businesses and citizens of Holbrook” might experience an “enhanced and better quality of life.” So reads the preamble to our Chamber’s by-laws. Translated: We want to see things going well in our city: thriving businesses, good government and a community in which every person might experience a part of the American dream.

To that end the Chamber, by itself or partnering with others, advertises the benefits of living and working in, as well as visiting Holbrook. We conduct seminars and training sessions to help our employees interact well with customers, resident and tourist alike. We help people to connect with each other—networking to everyone’s mutual benefit. We cooperate with the City and other organizations to see that a variety of events gets done well, e.g. the Hashknife Pony Express activities, the Route 66 Festival, Wild West Days, many holiday activities.

Whenever there’s something of significance happening in our city, the Chamber is either directly involved or helping to get-the-word-out concerning it. In other words, we’re both worker bee and cheerleader for the various and sundry happenings in Holbrook because, you see, we live here, too. We want to experience “an enhanced and better quality of life,” along with you.

Whether you’re a corporate entity, a small business, a governmental agency, a non-profit organization or simply a concerned citizen, we’d like you to join our Chamber, partnering with us so that all of us, together, can live well and prosper. So, why join the Chamber? It’s the right thing to do!


Executive Director and Chamber Board of Directors

Director Cindy Tafoya

Cindy Tafoya, born in Holbrook, grew up in California, Phoenix, and Flagstaff returning to Holbrook to attend and graduate from Holbrook High School. Married my high school sweetheart and raised four children in Holbrook. I hold degrees in Early Childhood Education and Management. I spent 25 amazing years in the field of Early Childhood and directed the local federal NACOG Head Start program for 18 of those years. I’ve trained in and have trained others in leadership, supervision, teambuilding, communication, management, community involvement, and other related business management skills. I served on the Holbrook Chamber of Commerce for nearly 5 years as Board Vice-President and the Community Events Chairperson.

I have taught dance, coached high school poms and youth cheer, and directed county pageants for the Cinderella program, Miss Outstanding Teen, and County Fair for many years. I love to volunteer for events or activities that support our youth and community organizations. I enjoy cooking, sewing, dancing, and spending time with my family, but most especially with my beautiful grandchildren.

I believe the heart of Holbrook is its people and Holbrook has some great people. I am proud to be a Holbrookian.

President Gretchen Herndon

Gretchen Herndon grew up in Wyoming, but moved to Arizona in 2001 to teach school.  She has since become a mental health counselor.  She moved to White Mountain area in 2011.  She lives here with her husband and son.  She works at ChangePoint Integrated Health.  She enjoys cooking, sewing and crafting.

Vice President Shar Gillespie

Sharlene (Shar) Gillespie enjoys any DIY adventure that comes her way, including remodeling, painting and crafting. Shar is the Office Manager for High Desert healthcare, a facility of Summit Healthcare, located at the the Navajo County Complex , she loves giving back to the community by working with others that share the same goal: Make Holbrook great-er! When Shar is not working hard at her career or volunteering, she is (along side with Frank Gillespie, the love of her life for 21+ years) raising their 4 wonderful children whom range in age from 12 to 20. Shar is proud to call Holbrook her home and hopes to help create an environment where all the residents will feel the same...

Secretary Melissa Daniels

Melissa Daniels grew up in Holbrook, AZ, graduating from Holbrook High School in 1995. After going to college in San Antonio, TX and then working in Flagstaff for five years, Melissa returned to her hometown. She wanted her two children, Malachi and Zoe, to grow up with the same home town values that she had, and she wanted to make a difference in the community. Melissa works for North Country HealthCare as a family advocate, and especially loves serving women and children. Melissa and her children are involved in their local Catholic Community, where her children are both servers and her son is involved in the music ministry. Melissa loves arts and crafts and spending quality time with her family.

Treasure Trent Larson

Before starting his career with APS in 2014, Trent Larson was the Planning Department Manager for Navajo County for close to 10 years. He began his stint with Navajo County a Building Inspector, then became a Code Enforcement Officer and Floodplan Manager before his last position as Planning Manager started. Prior to Navajo County, Trent worked in the construction field for approximately 10 years as a Project Manager, Independent Contractor, Carpenter and Land Surveyor. Trent earned his electrical certification from NPC in 2013, a CPM designation from ASU in 2014 and is in the process of finishing up his degree through NPC. Trent married his high school sweetheart 18 years ago and today they live in Holbrook where they are raising their 4 wonderful children.

Tyreta Brown

Tyreta Brown graduated from Holbrook High School in 1999. She attended Northern Arizona University for 2 years before moving to Mesa, AZ where she worked in the service industry for the next 6 years before returning home to Holbrook due to family obligations. Since then, she has managed a local gas station for the past 9 years and is proud to call Holbrook her home. Tyreta has several nieces and nephews that occupy her time and in recent years she (along with her nieces and nephews) have become very involved with the Native American summer dances and enjoys helping the youth of Holbrook in doing so.

Daniella Day

I was born in Winslow and raised in Holbrook from the age of 11 . I am a graduate of Holbrook High School and employed by Northland Pioneer College. I moved away at the age of 24, living in numerous places throughout our state, and did brief stints in South Dakota and Colorado. I am married to Mike Day and have 3 grown children who live in the Flagstaff and Phoenix areas. I also have 4 grandchildren all of whom are my pride and joy! While away, I worked for 20+ years in the Mortgage/Banking industry. My passions have always been my family, gardening and anything crafty! I am so happy to be back “Home”! I look forward to giving back to this great town that I grew up in and helping wherever I can!!

Jim Johnston

Jim Johnston is a native Arizonan, born and raised in Northern AZ. He has been in the insurance Industry in various capacities for over 13 years and is very excited to be working in Holbrook with Farmers to serve the Insurance needs of this community.

Yvonne Larson

Yvonne Larson is a Holbrook native, having been born and raised here, she manages and is a Realtor at SEI Real Estate Professionals-Holbrook Branch Office. Yvonne moved after High School to attend college in Mesa, AZ and then relocated to manage a business in Las Vegas, NV. In 2005 she moved back home to Holbrook, where her husband, 4 children and herself are all actively involved in the community by currently serving as the President of the Holbrook Chamber of Commerce, Secretary of the Holbrook PTSA and as a Cub Scout Den leader.

Collen Dawes Marsh

Colleen is an enthusiastic new arrival to Holbrook who jumped into the welcoming arms of this active and close-knit community, investing her time in various groups including the animal shelter and church choir. Colleen works from home for Sphera Solutions--the largest global provider of EHS&S software and information--a Chicago-based company where she works as a Customer Success Manager. With her clients and family spread across the country, she's lucky to travel regularly and loves to learn about new places...but Holbrook is her favorite. She grew up in Virginia, was schooled in Texas and Indiana, got hitched to her favorite person in Colorado, and will never stop adventuring. She loves movies, games, live music, puppies of all ages, festivals, camping, and family time. She's honored to call Holbrook home and will serve this community in every way she can.

Kelly Jarvis

Kelly has been the General Manager at the Hopi Travel Plaza since April of 2015. He has been a manager in one form or another most of his career having jobs in the Food industry, as a salesman for Sysco Foods of Arizona, and working as a manager for both Taco Bell and Denny’s restaurants. He also has been a business owner. Back in the early 2000’s he and his wife and family owned a Fresh Donut business, delivering donuts to all the white mountain area and over into Holbrook, Joseph city, and Winslow. He is also a Master Journeyman Meat cutter with thousands of hours of butchering experience. He worked for almost 10 years in the meat cutting industry and was a local butcher in Snowflake for many of those years. He likes to cut deer and elk up during the hunting season and really enjoys helping hunters get the most out of their animal. When he isn’t working, Kelly, enjoys spending time with his wife, Jennifer and their 3 grown children. His wife, Jennifer, and he have been married for 28 years. Their children are all grown adults. His Wife and children are the most important things in his life and they bring him much happiness and joy. Kelly is very active in his church and works with the young men ages 16 to 18. He loves the time he gets to spend with them and in doing service to others. He enjoys singing and once played the role of the Cowardly Lion in the play “the wizard of Oz”. Kelly also loves movies and Netflix. He is often found quoting from movies and loves trivia and factoids about movies and tv. Kelly is a people person and never has known a stranger which is why you should come to the Hopi Travel Plaza and see him and his staff. They will make you feel at home.